It is very approached of the retirement of David Stern, from
Feb 1, 1984 he was appointed for union president of NBA, he will retried on Feb
1, 2014, Stern take charge of union 30 years, he has developed force holding
Jordan, and set up dream team, and held overseas game, which not only success
expand NBA in the world range influence, and the same time, NBA game also
raised many chain effects, as well as caused huge effects of the world
basketball even the entire sports development.
Including effects of sports brands, rise of the forces
holding Michael Jordan, indirect help Nike Jordan rising!
Stern is very good at creating a national idol and hero, at
the beginning of Magician and Byrd “Black and White Versus” launched, then
Jordan hallowed, and now Bryant and James, almost every time you can see the
Stern of scores. The favored one held not only help the NBA more famous, but
also indirectly help the brand sports Nike.
Although it was the Internet once rumoured that Michael
Jordan save Nike Jordan
to the brink of bankruptcy, and set the final achievement of Nike’s position as
an international brand. It is not accurate, but it can not be denied that is
Stern who shape the image of the hero behind the scenes to Jordan and gave
Nike plenty of development opportunities. That year he also as issued ban for
Jordan 1 sneakers, it is proved, this is equivalent to the AD for Nike,
eventually led to the birth of the most successful in the history of basketball
shoes. Although Stern’s measures not directly help to Nike, but he caused a
chain reaction is the benign catalysts for the development of the company. Nike
takes accountant of NBA sneakers and equipment market, in the field of
football, is gradually consumed the old sportswear brand Adidas, and share the
markets!
